TRON: Lightcycle / Run, a high speed coaster, has launched at Magic Kingdom Park. Here is just a small part of the 360 campaign that we created for the attraction.
TELEVISION/STREAMING
SOCIAL
To announce the launch date of the attraction, we partnered with the original creator of the Grid, Bradley G Munkowitz (GMUNK), to craft a series of static and animated key visuals.
This post went viral and received over 48 million views.
For launch day, we transformed Walt Disney World’s Instagram stories into a videogame. We enabled users to take control and choose what they wanted to do and see.
RADIO
What if you could hack a person’s senses? For radio, we did just that. We utilized binaural ASMR techniques to trigger that skin-tingling anticipation of launching face first at 60 mph. (Best experienced with headphones).